I’m sure that D5 will be amazing, but it felt like an attempt to say “hey, we’re still here guys. We’re still relevant.” Nikon’s press release said that the D5 will be a full-frame FX-format camera. Nikon is also developing the Wireless Transmitter WT-6 and Speedlight SB-5000.
This is definitely not groundbreaking camera news, but I wanted to take this opportunity to talk about Canon, who announced yesterday that they have produced their 80 millionth EOS camera on November 10, 2015. The 80 millionth camera off the production line was the Canon EOS 5DS R.
It’s really a remarkable achievement because both Canon and Nikon, after losing millions of dollars when the point-and-shoot market to the smartphone, are still the leading camera companies in the world. The convenience of having a small, fast computer with a camera that was as good as a point-and-shoot was more desirable than having to carry another device. Luckily, the major camera companies responded well by continuing to make and innovate new cameras – both DSLRs and mirrorless.
It goes to show that the market always will change and that the companies that evolve and adapt with demand will be better suited to stay relevant and in business. I applaud Nikon and Canon, as well as other camera brands for staying relevant.
Nikon and Canon have made some of the best cameras and lenses, and their quality has not been compromised. Congratulations Canon for your 80 millionth EOS camera, and Nikon for letting us know that you’re still around making amazing cameras. I’ll look forward to the D5. 🙂